Today, we present to you:
We mentioned briefly in Part 1 and 2 that the fashion industry was a cause of our concern of the conscious consumer and in its production of waste. In this entry we’re going to touch base on that an also describe the differences between slow and fast fashion, and why we support the latter.
First, what is Fast Fashion? Fast fashion is a model of mass-producing cheaply made, ‘trend’ clothing and items, a much lower quality, sold at a lower price point and to sell to the mass market.
In contrast, slow fashion, or sustainable fashion, is the process of designing, creating, and buying quality garments for longevity, encouraging slower production schedules, fair wages, lower carbon footprints, and reaching an ideal of zero waste.
Our current demand for more, more, now, sooner has affected us – and the industry – in numerous ways. Of course, we are marketed at constantly to want more, now, new trends in, old trends out. Demand has grown so great that global clothing production has more than doubled (nearly tripled) since 2000.1
However, more demands is equal to more production, and more production means more waste, and more exploitation of land, people and resources.
Fast fashion is also extremely dangerous to the workers, garment makers, and environment. Toxins and dyes can be extremely toxic, and the average garment workers work unbearable hours in unbearable conditions for little to no pay. In fact, only about 12% of 219 fashion brands could demonstrate any action at all towards paying wages to garment workers, above the legal minimums.1
Here’s some of the fashion brands to avoid, who “provide insufficient relevant information about how it reduces its impact on people, the planet or animals” according the Good on You App, (an excellent resource for fast/slow fashion comparisons and brand ratings). According to their blog, Good On You App avoids these fast fashion brands, for and you probably should too: Misguided, SheIn, Nasty Gal, Fashion Nova, and Romwe.
Slow Fashion, on the other hand, embraces people needs, but approaches it with a totally different, slow approach. According to the Good On You App, “Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.” This entails a movement of purchasing from Fair Trade, locally made, sustainable or otherwise eco-friendly and ethical brands, choosing higher quality, longer-lasting products, choosing vintage or second-hand textiles or products. DIY and minimalism is also a form of Slow Fashion. Sustainable fashion, a part of slow fashion, and vice versa, is also consciously considering the ethical and environmental impact on other humans or the planet when producing textiles and products.
How can we reduce our fast fashion Environmental Impact? Be a conscious consumer. As Emma Watson once said, “as consumers we have so much power to change the world by just being careful in what we buy.”
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Lore and Lotus curates handmade global artifacts: jewelry & home décor from sustainable sources. Our products are all handpicked by Founder, Jackie, and are either made new by eco-conscious, ethical artisans, or are one-of-a-kind market finds. Everything has a story. #whatsyourlore
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